See how your competitors win

If another business shows up ahead of you, there are reasons, and most of them can be read from the outside. Our competitor analysis takes up to three competitors apart and shows you what each is doing, in plain English, with the first things worth copying.

What it shows for each competitor

• Size: an estimate of how many visitors Google sends them each month, and for how many searches they appear.
• Their name or their work: how much of that comes from people searching their business name, and how much from people searching for the service.
• The searches they win: the top searches that bring them visitors without their name in them.
• Their strongest pages: which pages do the work, and what is on them.
• Who links to them: their strongest links from other sites, and how that has changed over twelve months.
• AI answers: the searches where Google’s AI Overview cites them as a source.

What you do with it

The analysis ends with a short list: the searches worth tracking for your own business, the pages you are missing, and the links worth asking for. On Growth and Premium those go straight into your weekly fix plan.

See two real ones

• Who wins AI headshot searches, and why
• How BuiltWith and Hudu earn their visitors

What it is, honestly

• It uses public search data only. We never log in to anyone’s site or accounts.
• Visitor numbers are estimates and are labelled as estimates. Where we cannot tell, it says unknown.
• It shows what a competitor does. It is not a promise of where you will appear.

Which plans include it

Growth includes one analysis of up to three competitors when you start. Premium repeats it every quarter, so you see what changed. Both plans also watch who shows up ahead of you on Google Maps, with their ratings and review counts. See how this fits with AI search in SEO, AEO and GEO in plain English.