ChatGPT Business Hub: what it is and how to claim your profile

On November 10, 2026, ChatGPT opened business profiles in beta. A business can now claim its profile, correct its details and see how often ChatGPT mentions it. Think of it as ChatGPT’s version of a Google business listing. SEO Zion is independent of OpenAI; this page is our plain reading of what has been published so far.

Who can claim a profile today

• Online businesses: shops and online services, wherever ChatGPT is available.
• Local shops and restaurants in the US: only where ChatGPT already has a listing for the business.
• Businesses that travel to the customer (plumbers, roofers, cleaners): by early reports, not covered yet.

How the claim works

• You prove you control the business through its phone number, its email, its website domain or Shopify.
• The owner then passes an identity check. The name on the documents has to match the registered business name, and early users report that this step often fails on the first try.
• An owner can give an agency access to help manage the profile. The owner’s identity check cannot be done by anyone else.
• It is free during the beta.

What you get

• You can correct your website, description, category, logo and similar details.
• You see totals for the last 28 days: how often ChatGPT mentioned you and how often people clicked.

What it does not do

• Claiming a profile is no guarantee that ChatGPT will recommend you. It lets you correct the facts and see the numbers.
• A click is not a confirmed visit, call or sale.
• The terms are new. Read them, or have someone read them for you, before you accept: early reviewers have flagged sections on how your content and details may be used.

If your business is not covered yet

ChatGPT builds its picture of a business from the web, claimed or not. The useful work is the same either way:

• The same name, address, phone and hours on your website, Google, Bing, Yelp and Apple Maps.
• A website that says plainly what you do, where, and for whom, and that AI crawlers are allowed to read.
• Recent reviews on the places people already look.

That is also what helps with Google’s AI answers. See SEO, AEO and GEO in plain English.

What we can do for you today

If ChatGPT covers your kind of business, we can start now:

• A shop with a street address (a florist, a bike shop, a hardware store): we check what ChatGPT already says about you, fix the details it is reading, guide you through the claim and keep the profile current.
• A restaurant, cafe or bar: the same, with your hours, menu link and booking details kept right.
• An online store or online service: the claim, your policies and description, and your product list if you sell products.

Each month we report the mentions and clicks ChatGPT shows for you. It is part of our Premium plan, and the owner always does the identity check personally: we never take your ID.

Home-service business? Join the waiting list

ChatGPT has not opened Business Hub to businesses that travel to the customer yet: plumbers, roofers, electricians, cleaners, landscapers and the like. We watch it every week. Ask for your free website check here and you are on our waiting list: we email you the day your kind of business can claim, and in the meantime the check shows you what to fix so you are ready.