Sample analysis: who wins AI headshot searches, and why

This is a real competitor analysis, run for ProfilePro, a small AI headshot service we own. We took apart the two sites ahead of it, HeadshotPro and Aragon. Every number is an estimate from public search data for Google in the United States, taken on November 13, 2026.

SEO: what Google sends them

• HeadshotPro: about 8,788 visits a month across 1,023 searches. 38% of the traffic from its top 100 searches is people typing its name.
• Aragon: about 17,925 visits a month across 5,433 searches.
• Both chase the same searches. For “free ai headshot generator” (about 5,400 searches a month) HeadshotPro is second and Aragon third.

The pages doing the work

• HeadshotPro wins with free tools. Its tools section holds 312 of its 751 top-20 searches that do not include its name (42%). One free headshot tool page alone earns about 3,451 visits a month.
• Aragon wins with one page per job. Its photo editor section holds 3,329 such searches, 81% of the site’s: a page to unblur a picture, a page to change a pose, a page to try a hairstyle.
• Links go to the homepage. HeadshotPro has about 2,321 sites linking to it (up 626 in 11 months), Aragon about 2,626 (up 539). The one page besides the homepage that keeps earning strong links is HeadshotPro’s free profile picture tool.

AEO: where Google’s AI Overview cites them

• HeadshotPro is shown as a source in the AI Overview for about 460 searches.
• Aragon is shown as a source for about 1,736, including “professional headshot” (about 40,500 searches a month) and “ai headshot generator” (about 18,100).

GEO: AI assistants

This sample did not ask ChatGPT, Gemini, Claude or Perplexity who they recommend. Those checks are coming soon, and we say so rather than guess. See SEO, AEO and GEO explained.

What a smaller rival can copy

• Build one free tool that does a small, real job, and give it its own page.
• Give each thing customers ask for its own page, named the way they search for it.
• Answer the plain questions on the page, so an AI Overview has something to quote.

What this is, honestly

• Visitor and search numbers are estimates, not counts from the sites themselves.
• We read public pages and public search data only.
• It shows what these sites do. It is not a promise of where anyone will appear.
• We are not connected to HeadshotPro or Aragon.